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and connotation. Behind the high value of a brand, there must be a complete set of brand culture, as well as ideas of marketing and operation of a skilled brand that fit the thinking of sustainable development, and they can successfully accomplish the seamless connection between the brand and the target consumer. Therefore, in the face of the chaotic 'Black Sea' situation of the flooring business, according to their own actual situation should continue to upgrade its brand content and enhance the brand's intrinsic value. Second, the terminal image to upgrade the brand terminal stores, as consumers and brand direct contact carrier, its intuitive representation of the


brand image, although it does not constitute the core content of brand marketing, but to the brand to bring 'preconception' effect, To a certain extent, can affect the store sales. A fully functional, elegant, clean, bright and harmonious store environment will enhance consumers' confidence in service and trust in branded products, resulting in good word-of-mouth effects. Conversely, consumers will be obliged to provide the brand with The service takes an exclusive attitude. Therefore, the floor companies need to dig deep store and exhibition hall service environment. By giving people a warm atmosphere of the home atmosphere of light, the layout of a


reasonable product into columns and other details, to create a customer visit the floor touched the floor, so that customers can interact with the product in the first sense, which can effectively enhance the brand image And sales performance. Third, the service system upgrade In known as 'third quality, seven sub-pavement' consensus in the flooring industry, many flooring companies regard the pavement as a service of all, but the real quality of service far more than paving that simple. During the process of service upgrade, the flooring enterprises need to realize that they should implement the large service system of product development, production, sales,


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